Role:
Motion Designer / Experimental Project
Year:
2024
Duration:
1 Week
Overview
A series of animations experimenting with Queens' typeface, transforming some of its characters into concepts bridging Spanish and English speakers.
Challenge
Creating meaningful transitions between the initials of the same word in Spanish and English.
Approach
After finding a strong concept that related to the topic "intimacy", a 3 drawing-storyboard was drawn to guide the animation execution. The goal was to create a smooth and memorable transition that would help people remember the word in their non native language.
